My dad amuses me he loves the Sarah Jane smith adventures but argues "well it not really a kids show is it?" because he can't possibly admit to watching a kids show. Yeah I agree it does appeal to adults too I love it, and I know you do too, but that doesn't change the fact it's aimed at and marketed as a children's show.

Although I will admit to asking a book store why the Doctor who novels were in the children's section once, but seriously next to the real little kids stuff not teens or anything, they have some fairly difficult words for a littlen.